Sell strategically, develop customers, secure relationships.
Key accounts need more than good offers. They need strategy, relationship and the right conversations at the right time – internally and externally. Anyone looking after major customers navigates between expectation, competition and internal alignment. That is exactly where this training starts.
You combine sales skill with sustainable customer development: prioritise what really matters. Hold conversations that build trust and business. Cross- and upselling without pressure. And secure relationships even when decision-makers change or projects stall. It is about stance and craft – from lone fighter to an account team that works together.
For key account managers, sales professionals and leaders responsible for strategic customers – online or on site, in German (English on request).
You take away: account strategy in everyday work · relationship-strong sales talks · development beyond closing · internal alignment · customer retention with foresight.
Christiane von Schönberg · Request a workshop: kontakt@erfolgsfaktor.com · +49 2161 648666